Cultural Showcase
I developed the complete visual identity system for the 2025 Cultural Showcase at Colégio Sagrado Coração de Jesus, named "Beagá: nossa casa comum." I was also responsible for designing it's primary communication materials across digital and print channels.
The exhibition's theme was sustainability initiatives in the city where the school is located—Belo Horizonte, known to locals as Beagá. The title can be translated as "Beagá: Our Shared Home."
Represent the diversity of student projects through a cohesive visual language.
Create a flexible design system that teachers and non-design staff could apply consistently and independently.
Develop a communication strategy for the pre- and post-event stages, including social media, the school website, and the mobile app.
I designed a modular visual identity centered around a logo composed of interchangeable symbols that can be combined into mosaic-like compositions. Inspired by the school's existing visual language, the system allows for easy application without requiring advanced design skills.
To support consistent implementation, I created a Canva Brand Kit containing the color palette, typography, graphic elements, templates, and usage guidelines, making the identity scalable and accessible across the organization.
For the pre-event campaign, I used close-up photographs of exhibition details to spark curiosity while showcasing students' creative process. The content strategy was adapted to suit each communication channel.
The post-event campaign shifted the focus to families' experiences and testimonials, highlighting the educational impact of the exhibition and reinforcing the school's value proposition to strengthen its brand and support student recruitment.
